Daring, provocative, and even highly objectionable to some, Czech Dream has caused a stir in festivals around the world. It follows two film students — the directors Filip Remunda and Vít Klusák — who use a government grant to promote the opening of a big-box supermarket offering impossibly low prices. Their marketing machine goes into overdrive: catchy jingles are commissioned, glossy flyers are handed out, billboards get erected. Only catch was that the store was entirely fictitious, and nothing much existed at its advertised location: in a meadow outside Prague. The resulting scandal is alternately hilarious and discomfiting. An original, cheeky treatise on capitalism, with more than a whiff of exploitation, Czech Dream offers a penetrating look at how marketers and politicians vie for our hearts, minds, and pocketbooks.

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