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Hybrid Cinema — A Filmmakers Perspective: A From the Trenches Guide to DIY, Web and Self Distribution for Filmmakers

2008 marked the implosion of the traditional independent film distribution model in which specialty divisions of the big studios offered millions for new "product". While the Internet has contributed in part to this collapse, it also represents an incredible opportunity. Just as the digital revolution created a democratization of the means of production, the Internet has matured to the point where independent filmmakers can now control the means of getting their film seen. Jon Reiss, who released his film Bomb It in 2008, is among a new set of pioneers exploiting a new hybrid model of distribution. It is not just self-distribution, or Internet distribution, but combines the best techniques from each — hence Hybrid Cinema.